Raising Cane’s Chicken Fingers, an American restaurant chain specializing in chicken fingers, was founded by two friends and Louisiana State University fraternity brothers who had dreamed of owning their own restaurant since the early 1990s. Todd Graves and Craig Silvey recognized that there was no restaurant in the Baton Rouge area that served food after midnight, so they decided to open one themselves — and it turned out to be the best decision they ever made! Learn more about Graves and Silvey s American dream of owning their own restaurant in this article about Raising Cane s Chicken Fingers. Todd Graves and Craig Silvey s American Dream: Raising Cane s Chicken Fingers
A Brief History of Raising Cane’s
Todd Graves and Craig Silvey had a dream to start a restaurant that specialized in chicken fingers. They started with one location in Baton Rouge, Louisiana in 1996. The restaurant was an instant success, and today there are over 500 locations across the United States. Raising Cane’s is known for its delicious chicken fingers, friendly service, and fun atmosphere. One of their most popular items on the menu is their signature coleslaw. One of their most notable qualities is that they have fresh-cut fries available all day long–they never freeze or fry any potatoes ahead of time! Customers can also find great deals on combo meals which include two pieces of original recipe chicken, coleslaw, fries, and a biscuit. There are several secret menu items as well–one being their Cane’s sauce which can be ordered by saying wet. Todd Graves and Craig Silvey s American Dream: Raising Cane s Chicken Fingers Todd Graves and Craig Silvey s American Dream: Raising Cane s Chicken Fingers Todd Graves and Craig Silvey s American Dream: Raising Cane s Chicken Fingers
Deciding to leave their careers
Todd Graves and Craig Silvey had theAmerican dream. They wanted to be their own bosses, so they quit their jobs, cashed in their 401ks, and started a chicken fingers restaurant in Baton Rouge, Louisiana. It was a risky move, but it paid off. The restaurant was a success, and the pair eventually franchised their business. In 1996, they were able to purchase an abandoned Popeye’s location on Coursey Boulevard. After remodeling the building and getting permits from the city of Baton Rouge, Raising Cane’s Chicken Fingers became operational on September 16th of that year.
The franchise has continued to grow with over 500 locations around the world; more than 350 of which are located in America alone. As of 2018, there are also 60+ franchises overseas- some as far away as Peru!
A staggering statistic? In 2006 alone, four million customers visited Raising Cane’s restaurants every month! And this isn’t just in America- they’ve opened up stores all over North America and Asia- including many locations in Canada.
The early years
Todd Graves and Craig Silvey had a dream to start their own business. In 1996, they founded Raising Cane’s Chicken Fingers in Baton Rouge, Louisiana. The restaurant specialized in chicken fingers and quickly became a hit with customers. Today, Raising Cane’s has over 500 locations across the United States. The success of the restaurant is a testament to the hard work and dedication of Todd Graves and Craig Silvey. They worked long hours for many years, never knowing if their efforts would pay off. They faced many challenges along the way, including battles with insurance companies who didn’t want to insure them because of the risk involved in opening a fast food restaurant.
Expansion outside Louisiana
In 2001, the first out-of-state location opened in Bryan, Texas, near Texas A&M University. This was followed by a 2003 expansion into the Houston market. In 2005, Raising Cane’s opened its first location west of the Mississippi River in Arizona. The following year saw the chain enter the Las Vegas market. The company then expanded into Oklahoma, Kansas, Missouri, Nebraska, Colorado, and Illinois. New branches have also been built in Alabama, South Carolina, Florida, Kentucky, Tennessee, North Carolina and Georgia.
New Menu Items
The restaurant chain has recently added new menu items, such as french fries, coleslaw, and Texas toast. The expansion of the menu allows customers to have a fuller meal experience at the restaurant. The addition of these items also allows the restaurant to better compete with its fast-food rivals. You don’t need another burger or fried chicken sandwich when you can come to Raising Cane’s, said Todd Graves in an interview with Business Insider.
Franchising
In 1997, the first Raising Cane’s franchise opened in Slidell, Louisiana. The company has since grown to over 500 locations in 27 states. Today, Raising Cane’s is one of the fastest-growing restaurant chains in the country. And it all started with two guys and a dream. Raising Cane’s success story was created by Todd Graves and Craig Silvey, who had a vision for an affordable chicken finger chain that would serve better food than traditional fast food restaurants.
In 2008, Forbes magazine listed Raising Cane’s as one of America’s best small companies. Fast Company ranked them No. 7 on their list of the World’s 50 Most Innovative Companies 2011.
The Bill Gates Story
In 1996, two college friends, Todd Graves and Craig Silvey, had a great idea for a fast-food restaurant that specialized in chicken fingers. They set up shop in Baton Rouge, Louisiana, and started serving up their delicious chicken fingers to the masses. The restaurant was an instant hit, and soon there were Raising Cane’s locations popping up all over the country. Today, Raising Cane’s is one of the most popular fast-food chains in the United States, thanks to the hard work and dedication of its founders.
Branding Secrets From Some of America’s Most Successful Brands
1. A great brand starts with a great story.
2. A great brand is built on a foundation of core values.
3. A great brand has a clear target audience.
4. A great brand tells a consistent story across all channels.
5. A great brand has visual appeal.
6. A great brand creates an emotional connection with its audience.
7. A great brand has staying power.
Q.&A.
In an interview, Todd Graves and Craig Silvey talked about how they started their business from the ground up. They both had a passion for chicken fingers and wanted to share their love with the world. They started their restaurant in Baton Rouge, Louisiana, and it has now grown to over 500 locations. When asked about their success, they attributed it to hard work, dedication, and never giving up on their dream. We just want people to have the opportunity that we were given. If you want something bad enough and you’re willing to put in the time, then you can make it happen. -Todd Graves There is no reason why anyone should be denied their own American dream. -Craig Silvey